Digital Marketing
Module 1
1. AN OVERVIEW ON DIGITAL MARKETING
- Understanding Digital Marketing
- Importance of Digital Marketing
- Tools of Digital Marketing
- How Digital Marketing Works
Module 2
2. WEBSITE PLANNING & CREATION
- Understanding Websites
- Importance of a Website
- Essential of a Website
- Planning a Website
- Professional Appearance
- Difference Type of Website
- Multi Domain Name Website & Marketing
Module 3 - SEARCH ENGINE OPTIMIZATION (SEO)
3.1 Understanding Search Engine
- A detailed study on what are Search Engine
- How Search Engine works?
- Major Function of Search Engine
3.2 Understanding Search Engine Optimization (SEO)
- Introduction to SEO
- Top Tools of SEO
- Benefits of SEO
- Understanding Online traffic & its kind
3.3 Keywords
- Introduction to Keywords
- Types of Keywords
- Keyword research process
- Google keyword planner tool
- Understanding Keyword Mix
3.4 One Page Optimization
- Keyword planning & Optimization
- Content research, planning & Optimization
- Website Plug-ins: Social Media pages
- FTP & its function
- Sitemap creation & submissions
- Internal Linking
- Meta Tag creation
- Google Webmaster tool and site verification
3.5 Off Page Optimization
- Domain Authority & Its Optimization
- Page Rank & its Optimization
- Back Link & Link Building
- Off Page optimizing strategy
3.6 Local SEO
- Introduction to Local SEO
- Tools for Local SEO
- Google Places Optimization
3.7 Creating SEO Strategy
- Selecting right SEO tools
- Monitoring SEO Process
- Preparing SEO reports
- Creating SEO strategy for your business
Module 4
4. SOCIAL MEDIA MARKETING
- Understanding Social Media Marketing
- Marketing on Social Networking Websites
- Session 1: Detailed discussion on marketing through http://www.facebook.com
- Session 2: Detailed discussion on marketing through http://www.twitter.com
- Session 3: Detailed discussion on marketing through http://www.linkedin.com
- Session 4: Detailed discussion on marketing through http://www.youtube.com
- Session 5: Detailed discussion on marketing through http://www.slideshare.com
- Viral Marketing
- Creating Social Media Marketing Strategy
Module 5
5. E-MAIL MARKETING
- Understanding E-mail Marketing
- Best Practices of E-mail Marketing
- Writing Quality Creative E-mail Content
- Using Software for Digital Marketing
- Biggest challenge in Email Marketing
Module 6
6. MARKETING ON B2B & B2C PORTAL
- Understanding B2B & B2C Portals
- Importance of marketing needs on B2B Ports
- How to work on B2B Ports
- Creating website through B2B Portals
- Practical Session
- Session 1: Detailed discussion on marketing through www.ALIBABA.com
- Session 2: Detailed discussion on marketing through Indiamart.com
Module 7
7. ONLINE ADVERTISING
- Understanding Online marketing & its types
- Display Advertising: Banner, Rich Media, Pop ups ads
- Contextual Advertising: In-text, In -image, In-video ads
- Tracking & measuring ROI of online advertising
- Creating Online Advertising strategy
Module 8
8. ECOMMERCE MARKETING
- What is ecommerce
- Studying ecommerce website and their features
- Upcoming trends of Ecommerce websites
- Building ecommerce marketing strategy
Module 9
9. PPC CAMPAIGNS
- Introduction to ad words & PPC campaigns
- Up growing needs of PPC campaigns in Digital marketing
- Understanding bidding & payment modules
- Practical session on Google ad words campaigns
Module 10
10. MOBILE WEB MARKETING
- Understanding Mobile web marketing
- Fundamentals of Mobile marketing
- Detailed discussion on advertising on mobile
- Targeting marketing on mobile through apps, location & search engines
- SMS Marketing
Module 11
11. BLOGGING & ABSENCE
- Understanding Blogs and their growing importance
- Placing ads on your blog
- Content Marketing
Module 12
12. AFFILIATE MARKETING
- What is Affiliate Marketing?
- 3 A’s of Affiliate Marketing
- History of Affiliate Marketing
- Affiliate Marketing scenario in India
- Different ways of doing Affiliate Marketing
Module 13
13. GOOGLE ANALYTICS
- Google analytics & its importance
- Setting your website with Analytics
- Google analytics fundamentals
- Tracking website performance through Google analytics
- Monitoring visitor behavior and traffic sources
- Taking regular corrective action to enhance website performance
Module 14
14. CREATING DIGITAL MARKETING STRATEGY
- Understanding Digital marketing mix
- Creating digital marketing strategy using different digital tools
- Tracking strategy & upgrading it when required
- Practical 3-4 Session: Creating Digital marketing strategy for different product range
Module 15
15. LEAD GENERATION FOR BUSINESS
- Understanding how to use digital marketing for Business lead generation
- Creating lead nurturing strategy
- Steps in lead nurturing
- Converting leads to sales
Module 16
16. LEAD CONVERSION PROCESS
- Selecting right tool of communication with buyer
- Offering product & services
- Sampling, Negotiation, Meetings (if required)
- Terms & Condition finalization
- Submission of Invoices
- Payment follow ups
- Follow ups for repeat business
Module 17
17. EMAIL ETIQUETTES
- Brief discussion on Email etiquettes
- Importance of Email etiquettes
- Writing business mails & other day to day interactive mails
- Best business communication practices
Duration Course
- 3 Months
